Nnamdi began working for Sony Music Entertainment in 2019 as a Digital Specialist for West Africa.
Nnamdi Okafor, who was recently named the new leader of Sony Music's Digital Services and Partner Management operations for all of Africa. This wonderful news was revealed at the company's end-of-year party, which was held at the Africa headquarters in Johannesburg, South Africa.
Nnamdi began working for Sony Music Entertainment in 2019 as a Digital Specialist for West Africa. He was in charge of managing significant digital accounts (such as Spotify, Apple Music, Boomplay, YouTube, and TikTok), as well as establishing content strategies and CRM campaigns for both local and international clients.
Nnamdi's contributions have been astonishing and beneficial in less than 18 months of working with Sony Music. He has had a significant impact on the business's growing verticals, increasing market share, and breaking multiple music talents globally, including top selling artists like Gyakie, Ruger, Lojay, Mayorkun, T-Classic, Davido, King Promise, and Wizkid, as well as contributing to international campaigns for Lil Nas X, Elevation Worship, Adele, BTS, and Doja Cat, to name a few.
He's collaborated closely with DSPs and UGC partners to help launch a number of campaigns, including Apple Music's Africa Now Radio for their flagship episode, which featured KDDO (Kiddominant), Gyakie as the first African cover star for Spotify's EQUAL campaign, Ruger's Dior TikTok campaign, and Boomplay's For Your Ears Only FYEO and YouTube Shorts launch.
Expressing great delight over Nnamdi’s promotional feat, General Manager for West Africa, Oluwaseun Lloyd had this to say; “In every business today, you must have a thriving technological department. Here at Sony Music WA our business is strictly digital and we found a great candidate in Nnamdi Okafor to lead the digital department with his skill and passion. We wish him all the best in his new role as he takes us to greater heights.”
Still full of commendation for Nnamdi, Taponeswa Mavunga who is the Director of Africa at Sony Music’s UK office and has worked with Nnamdi on numerous artistes roll-out and launch campaigns said; “Nnamdi is a hands-on executive and his reputation in the digital space is exemplary. He is also a genuine music man with incredible relationships across the board. These qualities make him perfect for this new role and I’m excited for this next chapter.
