TikTok is quietly signing up media agencies to a “measurement badging program,” which aims to train them on how best to quantify the value their clients get by advertising on it. Horizon Media, GroupM and VaynerMedia’s VaynerX are the first to step up, TikTok confirmed on Monday.
It’s a way TikTok can bolster its significance to advertisers, some of whom have criticized the platform’s targeting capabilities and conversion rates — despite its broad user base.
SOURCE : tiktok
