While a pair of rare sneakers may appear to be an odd thing to fight over, Wale sees them as the difference between authenticity and appropriation. That's the gist of his Folarin II tune "Tiffany Nikes," which uses the Diamond Supply Co. partnership with Nike as a metaphor for the kinds of cultural touchstones that get hijacked by outsiders trying to benefit off hip-hop without putting in the time or effort to earn their place inside it.
The film is taken inside the Diamond Supply Co. store on Fairfax Ave. in Los Angeles, where Wale, a huge sneakerhead before apps and blogs, shows off the namesake Tiffany Dunks. However, he is also willing to evolve with the times; the video demonstrates this.
the video also doubles as a promotion for the NTWRK app, a “mobile-first video shopping platform” that blends webshows (like the ones on Snapchat and Instagram) with advertising and a marketplace similar to StockX. In addition, Wale and NTWRK are giving away a pair of Tiffany Nikes for $1 to encourage fans to sign up for the app for a chance to win.
