TikTok is now a licensed music distributor.
SoundOn, the viral video app owned by ByteDance, has just established its own promotion and music distribution network.
SoundOn is already available in the United Kingdom, the United States, Brazil, and Indonesia, and it allows musicians to easily upload their music to TikTok and RESSO.
It can also make their songs available on other sites such as Spotify, Apple Music, and Instagram.
MBW revealed in September last year that SoundOn had entered beta mode.
At the time, the platform’s Global Head of Music Ole Obermann told us: “In short, we’re making it easier for [independent artists] to get their music on TikTok, and we’re going to work with them to much better understand how to reach their audiences on TikTok.”
He added: “Through SoundOn we’re going to organise the ecosystem of unsigned artists in a way that doesn’t exist today and has never existed before.
“I think that’s going to make it easier for artists to find their fans. And then for labels and publishers to find those artists. The [industry’s] entire A&R process, I think, will become more efficient off the back of it.”
