This week, Tiffany & Co., Gucci, and FC Barcelona have all gone deeper into the crypto space with partnerships in the world of digital assets. Tiffany has launched NFTiffs - it will sell 250 NFTs for about 30 ether, about $50,000, to CryptoPunk holders who will be able to redeem custom pendants in the style of their CryptoPunk NFT.
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Meanwhile, Gucci began accepting ApeCoin, the token associated with Bored Ape Yacht Club NFTs, and FC Barcelona announced a $100 million euro investment from fan engagement app Socios.com. The soccer league has been collaborating with Socios.com since February 2020, when it launched FC Barcelona’s fan token, called BAR, but the investment will add to its web3-related plans.
