Barcelona has signed a big four-year sponsorship deal with Spotify, which was officially disclosed yesterday (March 15).
From July 1, the arrangement will see Spotify's logo emblazoned over the Spanish football/soccer giant's uniforms, as well as the world-famous Camp Nou being renamed with the company's name.
Spotify seems especially enthusiastic in making the news to reassure music artists that the partnership will provide them with some great benefits.
“Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world,” said Spotify in a media release, adding: “The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.”
We will have to see how the global artist community feels about the real story here, however: the money.
According to sources, Spotify ended up agreeing to pay USD $310 million for the four-year Barcelona deal, slightly lower than the $320 million that was previously mooted.
When we saw that $310 million figure doing the rounds this morning, MBW thought to itself: ‘Hmmm. We wonder how many streams on Spotify one artist would need to rack up in order to earn that kind of money in royalties?”
So we worked it out.
