Early adopter consumers "need not be aware that they are early adopters, as the media server reacts by streaming the requested media content, as it replies to all users," according to Spotify.
It's A&R, folks, but the listeners are the ones who are doing the majority of the job. They are doing so even though they "need no knowledge."
The Mathew Knowles Scholarship is open to musicians, producers, and aspiring music executives, and the winning applicant will receive a full-fee bursary for a three-year undergraduate or one-year master's degree at the college.
Applicants must have an accepted offer to study one of LCCM's programmes to be eligible for the bursary, and the winner will be notified at the start of the September term.
LCCM provides BA programmes in Music Business Management, Contemporary Music Performance & Production, Composition for Film & Games, and Commercial Music Technology, and was founded in 2002 by Geoff Hemsley and Darius Khwaja. It also offers MA programs in music production and performance.
Knowles will be joining a team of LCCM instructors and tutors that are either performing musicians or talent managers.
