Tie-up opens ad opportunities on Roblox and Minecraft to iHeart’s brand partners Asa Hiken.
IHeartMedia is teaming with esports organization Super League Gaming to offer metaverse ad opportunities for brands looking to court younger, digitally minded consumers.
Asa Hiken
Asa Hiken is a technology reporter covering digital marketing, social media platforms and innovation. A graduate of Northwestern University, he joined Ad Age after writing for Marketing Dive, where he focused on the alcohol space and digital privacy.
