McCann Live, the social practice of McCann has promoted Monica Tailor to lead the contained global growth of the award-winning business.
In the new role of svp, global director of McCann Live, Tailor will aim to build on the initial success of the practice beyond the U.K. as the network grows its investment in its social offering following client demand.
As head of Live, Tailor has spent five years building and operationalizing the division across the entire McCann network with 29 locations in which will continue under her leadership.
Based in Manchester, England, Tailor has spent seven years working on digital strategy for clients across the agency, including creating brands strategies for Aldi U.K., Magnet Kitchens, Cisco Systems, Oracle and Unilever.
Continued growth for McCann Live
Tailor will be tasked to grow Live regionally and to integrate the offering across McCann’s global network. She will also be charged with delivering greater insights and expertise to support McCann clients using social media integration.
“Monica has an outstanding track record after building out Live across the U.K., and I am delighted that she will be scaling her expertise up to this global role,” said Chris Macdonald, chairman and CEO of McCann in a statement.
“This is one of the fastest-growing practices within McCann, and we want to ensure that we deliver the very best-in-class strategic and creative social capabilities for our clients. I know that Monica will make sure we do that in all of McCann’s largest markets,” Macdonald added.
The business won a Silver at Cannes Lions in the “Social Influencer and Real-Time” category earlier this year for its #freecuthbert campaign response on social media when client Aldi was accused of copying a caterpillar cake design by rival retailer M&S.
“Social media is a natural next step when we think about advertising campaigns and creating culture for our clients,” said Tailor. “With so much of their customer contact happening on social, from brand building to customer service, Live’s role and methodology ensures that social is a core part of how their brands earn a meaningful role in people’s lives. I could not be more excited to be expanding this incredible asset globally.”
SOURCE : adweek
