Ghana has a long history of garment production, and the garment sector is one of the most vigorous, creating jobs and adding to the country's GDP.
While the COVID-19 pandemic has had a significant impact on the clothing sector, the West African region still has significant benefits.
Biink Athleisure intends to be among the first to capitalize on Ghana's investor-friendly government and favorable trade agreements with the United States.
While the more well-known firms strive to return to normalcy, smaller brands such as Biink are rethinking how they do things. Biink's president, James Densmore II, stated, "The fashion industry has a once-in-a-lifetime opportunity to reset, and our goal is to be more efficient. Expanding to Ghana assists us in accomplishing this goal."
Ghana also has a sizable and affordable labor force, with a statutory minimum salary that is five times lower than in China.
Without a question, the COVID-19 pandemic has had a significant impact on the fashion sector. The way clothing companies respond will determine their fate.
Brands who are willing to switch to more efficient manufacturing partners will gain market share over those that are not.
Biink CEO Demarcus Thornton stated, "Consumers are increasingly expecting digital firms to deliver items faster. If there was ever a time for smaller firms to develop their consumer relationships, it is now.
"With rising consumer expectations, even well-known firms may be pushed to expand manufacturing to the African continent.
