News & Trending

Why Nollywood is taking over the world

Nollywood, the Nigerian film industry, has seen an incredible surge in popularity and recognition over the past few years. From its humble beginnings producing low-budget movies, Nollywood has grown to become a global phenomenon, with its movies gaining international attention and acclaim on Netflix and Amazon Prime. As the world begins to recognize Nollywood’s impact, it’s becoming clear that this is only the beginning of its takeover of the global film industry. In this blog post, we will explore the reasons why Nollywood is taking over the world.

History of Nollywood

Nollywood is the world’s third-largest film industry, behind only India’s Bollywood and America’s Hollywood. In 1992, handful of Nigerian producers released their first feature films on VHS cassettes “Living in Bondage,” a straight-to-video dramatic thriller, followed a man who sacrificed his wife to a satanic cult and afterwards was haunted by her ghost. These pioneering filmmakers sought to make films that would speak to the Nigerian experience, rather than imitate American and Indian movies. Over the following decades, the industry grew, with more and more filmmakers producing films for increasingly larger audiences. Even though, there was film in nigeria before there was Nollywood. Nigerians like the art-house moviemaker Tunde Kelani were creating serious films here in the 1970s. (In 1970 the African-American filmmaker Ossie Davis directed the movie Kongi’s Harvest in Nigeria.)

 “Nigeria has always had a tradition of traveling theater,” says Kelani. “Yoruba theater troops used to travel from village to village to perform by order of local leaders. That performing-arts culture just migrated to radio, television and now film. Nigerians love storytelling in any form.”

In the past, Nollywood films were often criticized for their low production values, poor lighting and sound, and mediocre acting. However, in recent years, filmmakers have made significant investments in equipment and training, resulting in films that are of a much higher quality.

Today, Nollywood is one of the most vibrant and successful film industries in the world, with hundreds of filmmakers creating hundreds of films each year. Nollywood has come a long way since its beginnings in the 90s. The industry has grown to become a major player in the global film scene, with its films gaining international recognition and accolades. Nollywood filmmakers have gone on to produce successful films that have been featured at some of the world's top film festivals, such as Cannes, Toronto, and Berlin. The industry's success has been further bolstered by streaming giants like Netflix and Amazon Prime, which have given Nigerian films an unprecedented level of visibility on the international stage.

Nollywood Is Ready to Go Global Thanks to Netflix - Bloomberg

The rise of Nollywood

Nollywood, rise its popularity and international recognition over the past decade. This can be attributed to a combination of factors that have driven this incredible growth. First, the Nigerian government has taken steps to ensure the sustainability of the industry. In 2017, it established the Nigerian Creative Economy Initiative, an initiative dedicated to increasing government support for Nollywood. This includes providing funding for projects, improving infrastructure, and creating economic incentives for filmmakers.

Second, Storytelling has also improved in Nollywood films, with more complex and nuanced plots being featured. This has led to films that are not only entertaining but also thought-provoking and impactful. Acting has also seen a significant improvement in Nollywood. Many of the actors in the industry have received training and honed their craft, resulting in performances that are much more convincing and believable. Filmmakers in Nigeria have become increasingly savvy at utilizing new technologies to make their work more accessible. The proliferation of mobile phones and the internet have enabled filmmakers to produce content for smaller budgets and distribute it on digital platforms such as YouTube, Netflix, and Amazon Prime. This has helped to expand Nollywood's reach to an international audience.

Third, Nollywood's success can also be attributed to its captivating storytelling. Over the years, Nigerian filmmakers have developed a unique style of storytelling that appeals to viewers across continents. The stories often incorporate elements of fantasy and folklore while exploring themes of social justice and identity. This has resulted in powerful films that resonate with viewers all over the world.

Finally, Nollywood's success is also due to its diverse cast of actors, writers, and directors. Many of these professionals come from all walks of life, including those from underprivileged backgrounds who are given a platform to showcase their talents. This has resulted in a vibrant and dynamic film industry that represents a wide range of voices and perspectives. 
Thanks to these factors, Nollywood has become a major player in the global film industry and has made its mark on the world stage.

Filming in Nigeria - Nollywood : Nigeria's Prolific Film Industry |  Excelman Productions | Television Production Services

Nollywood's impact on the world

Nollywood is having a huge impact on the world. Its influence is felt across different continents, with more and more people recognizing the power of the Nigerian film industry. In recent years, Nollywood has gained international recognition for its unique storytelling, vibrant culture, and compelling characters.
The reach of Nollywood is broadening, especially with its presence on streaming platforms like Netflix and Amazon Prime. This has given people all over the world access to an array of Nigerian films, from classics to modern hits. It has also opened up opportunities for filmmakers in Nigeria to collaborate with production companies outside of their own country.

Nollywood is also inspiring people to see the world differently. It has helped break down cultural barriers by showing diverse cultures and perspectives through its films. This has encouraged understanding, tolerance, and acceptance between different communities.
Finally, Nollywood has brought joy and entertainment to people's lives in countries all over the world. Its films are funny, heartfelt, and captivating, creating moments of levity and joy in a time of turmoil. 
Nollywood has quickly become one of the most influential forces in the entertainment industry. Its influence is growing and its impact is undeniable. As Nollywood continues to expand and evolve, it will no doubt continue to make its mark on the world.

Sola Shobowale, Shaffy Bello, Ramsey Nouah meet up for a Netflix &  Nollywood Christmas Postcard | Watch | BellaNaija

The Future of Nollywood

This increased exposure is resulting in films becoming increasingly popular, both at home and abroad include the access to digital media and streaming platforms like Netflix and Amazon Prime,
As the industry continues to grow, we can expect to see even more diverse stories and genres. Filmmakers are exploring stories from different countries within Africa, as well as incorporating elements from other global cultures. This is leading to a greater range of stories and perspectives being shared, and more people being exposed to Nollywood films. We can also expect to see an increase in the number of actors and filmmakers being recognized globally for their work. With increased exposure and recognition comes more opportunities for these creatives to be hired by international film projects and productions. 
The future of Nollywood looks very bright indeed. As more filmmakers experiment with different genres and stories, and more actors become recognized, this industry will continue to grow in popularity and influence on the global stage.

What Upcoming Actors And Actress Should Know

The rise of Nollywood has been one of the most exciting developments in the world of cinema. As more and more people become aware of its existence, the opportunity for aspiring actors and actresses to enter this highly competitive industry increases. 
Therefore, those who are interested in joining the ranks of Nollywood should be prepared to take the necessary steps to ensure their success. Here are a few tips for aspiring actors and actresses to consider:

1. Learn about the history of Nollywood – Becoming familiar with the history of Nollywood is essential in order to understand the scope and dynamics of the industry. Knowing how it has evolved over the years can help inform your decisions as an actor or actress and give you a better understanding of how to navigate the industry.
2. Get involved with productions – Getting involved with productions is the best way to get yourself noticed. Even if you’re just starting out, don’t hesitate to reach out to production companies to find out what opportunities are available. Networking with others in the industry is also an important part of building your career.
3. Create your own content – Many successful actors and actresses have created their own content in order to get noticed by producers. Creating your own videos, web series, or other content can be a great way to showcase your talents.
4. Hone your craft – As an actor or actress, you need to make sure you’re always striving to improve your craft. Attend acting classes or workshops and watch as many movies as you can to stay informed on what’s popular in the industry.
5. Promote yourself – Once you’ve created your own content, be sure to promote it as much as possible. Post it on social media platforms such as YouTube, Facebook, and Twitter and share it with friends and family.
By taking these steps, aspiring actors and actresses can position themselves to become successful in the world of Nollywood. With dedication, hard work, and determination, anything is possible!