The art market is a notoriously wooly place, where deals are done with hushed handshakes behind closed doors. This of course applies to auctions and art sales, but it’s also true when it comes to something even more fundamental to the art business: artist representation.
How does a gallery nab a hot new artist? And how does an artist ultimately decide to join them, to stay on during moments of skyrocketing success, or leave at any given time? There are no rules to this game, but there are definitely some trends—and some are almost too strange to believe. On this week’s episode, European market editor Naomi Rea—who recently wrote about the tangled relationship between dealers and their artists—joins European editor Kate Brown to discuss the wild world of galleries wooing artists and winning representation.
SOURCE : Artnet
