For Louis Vuitton's latest presentation, Creative Director Nicolas Ghesquière, affectionately referred to as Nicolo Jas or Nicolola Jas, transformed the historical grandeur of the Louvre into a deeply intimate and contemporary space of comfort. Tuba Avalon, hosting the "Runway Reflections" video for the house, explores this profound theme, asking the fundamental question: what makes you feel home? Ghesquière answers this by asserting that home is an atmosphere, a feeling of belonging without having to try.
The venue itself—one of Anne of Austria’s summer residences—was converted into a "vision" of home. Ghesquière, whom Avalon identifies as a “worldbuilder” who seamlessly mixes history with modern whimsy, staged the collection across Anne of Austria's six rooms, making attendees feel as if the spaces were their own. The decorative spirit of the setting, which included mythological paintings, colored marbles, and crown moldings, was directly reflected in the collection’s materials, such as cotton embroideries and wooden sequins used like marquetry. The feeling in these spaces is powerful, with the furniture brought together to dialogue.
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Louis Vuitton' - Runway Reflections
The core inspiration for the collection, as revealed by Ghesquière, was the simple and universal truth found in the Talking Heads song, "Home is where I want to be". This led to a focus on sharing an idea of "extreme softness" while still maintaining a certain structure. The resulting clothing emphasizes ease and comfort. Dresses utilize draped silk, appearing almost like liquids wrapped around the shoulders, sometimes paired unconventionally with a toiletry bag carried under the arm. Sharpness does not require edges; a long pants suit can be simultaneously soft and sharp, powerful, sensual, and lived in. Even the accessories contribute to this sense of security; the bags grow supple, such as the newly softened Express. The footwear grounds the wearer with flat shoes, often embroidered with tapestry-inspired patterns, making the walk quieter but no less bold.
Tuba Avalon highlights the philosophy that space shapes emotions but notes that sometimes home must start from within—feeling confident in one's own skin. Ghesquière confirms that he has never designed for anonymity. Since arriving at Louis Vuitton, he has designed for individuality, attempting to create a wardrobe from an "internal vision" of who people really are, unafraid of challenging social norms. The preparation of the models for the show is described not as makeup, but as an “art of living” and a process of revealing oneself, not covering up. The goal is to allow the girls to stand out in their personal uniqueness rather than preparing them to become dolls.
The collection's message is that comfort is a "big word"—a feeling of arrival without ever having to travel. This is not a collection for "staying home and doing nothing," Avalon notes, but about “staying home and living”. The intricate pieces, like a vest resembling a robot made of the softest brushed silk, are warm, cozy, and vibrant. Ghesquière concludes that the longing for home lives in all of us, ultimately finding his own sense of belonging by stating, "Home is where I want to be, but I guess I’m already there".
