Adam Mosseri, Instagram head posted a video this morning addressing mounting concerns about changes to the app’s feed and its increasing emphasis on videos.
Regarding the most followed women on instagram Kim Kardashian and her sister Kylie Jenner, they posted their distaste for the new features, so you know it’s serious — remember when Kylie single-handedly drove done snap stock because she said she didn’t open the app anymore?
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It’s no secret that over the last year and change,Instagram has been chasing the dominance of tiktok, so much so that it declared it’s no longer just a photo sharing app.The platform has even offered influencers tempting cash bonuses if they’re successful enough, exploiting TikTok’s meager creator payouts.But you might have noticed that your Instagram feed kind of sucks lately.
Everything is a reel, there’s a test of a full screen feed that few people actually like, and some meme creators even waged an in~ person protest over the weekend at Meta’s New York City HQ (which happens to share a building with Yahoo, our parent company.So, given all the backlash, Mosseri had to post a reel of his own to clear the air around some of these tests and changes.
We’re experimenting with a number of different changes to the app, and so we’re hearing a lot of concerns from all of you,” Mosseri said (Is he more concerned with the meme creator protests or the Kardashians’ displeasure? Who can say! Mosseri affirmed what we’ve already known~ that the controversial full screen feed is just a test for a small percentage of users— but he owned up to the fact that this new interface isn’t really … ideal.
“I want to be clear, it’s not yet good. And we’re going to have to get it to a good place if we’re going to ship it to the rest of the Instagram community,” Mosseri said.He then addressed users’ concerns about seeing fewer and fewer photos on an app that was once a home for photographers.
The graphic that Kim Kardashian and Kylie Jenner both shared said, “Make Instagram Instagram again,” with a parenthetical that added, “Stop trying to be TikTok, I just want to see cute photos of my friends.”Combined, the two mega-famous sisters have about 686 million followers on Instagram.
“I want to be clear: We’re going to continue to support photos. It’s part of our heritage,” Mosseri said, affirming that he, too, loves photos.
“That said, I need to be honest: I do believe that more and more of Instagram is going to become video over time. We see this even if we change nothing.We see this even if you just look at chronological feed.”These claims are mildly dubious, though, because it makes sense that Instagram users will post more videos when they’re incentivized to do so, and they will engage more with videos when they’re mostly seeing videos on their feeds.
