Osagie Osarenz has been promoted to Director of African Operations at artist and label services company ONErpm.
Osarenz joined ONErpm in 2020, when the company opened an office in Lagos, Nigeria, under the direction of Martin Price, Head of Global Expansion for ONErpm.
Now, as Director of African Operations, Osarenz will lead the opening of five new ONErpm offices, in Accra, Ghana; Abidjan, Côte d’Ivoire; Nairobi, Kenya; Dar es Salaam in Tanzania, and Johannesburg, South Africa.
Since ONErpm opened its Lagos office, the company says it has seen success with local artists such as 1da Banton, Bella Shmurda, Zlatan, and Reminisce.
Executives joining the newly-expanded ONErpm team in Africa include Almah Salum as Country Lead for Tanzania, based in Dar es Salaam, and George Avakian as Country Lead for South Africa, in Johannesburg.
Based in Nairobi, Bilha Ngaruiya has been named Country Lead for Kenya, alongside Mutuma Vincent as Marketing Lead.
Meanwhile, Florence Delali Kpeglo also takes on the role of Country Lead for Ghana in Accra, while in Abidjan, Afi Cakpo is the Lead for Francophone Africa.
ONErpm says that collectively, the Africa-based team has been busy “signing incredible new talent”, including Ghanaian duo DopeNation and Shado Chris in Cote D’Ivoire.
Artists Ish Kevin and Kenny Sol have also signed to the company in Rwanda, while in Tanzania, Gospel singer Rose Muhando, Goodluck Gozbert, G Nako and the duo Mabantu have all joined ONErpm.
The company says that its expansion into the new countries is “consistent with ONErpm’s commitment to building a global business in key emerging markets”.
“WE ARE PASSIONATE ABOUT ENTERING AND CONTRIBUTING TO THE DEVELOPMENT OF THESE PROMISING NEW MARKETS.”
Martin Price, said: “We are passionate about entering and contributing to the development of these promising new markets while helping artists and content owners succeed.”
“OUR VALUE ADD IN EACH MARKET IS EMINENT.”
Osagie Osarenz, added: “Our value add in each market is eminent.
“Empowering the African music industry with outstanding label services and knowledge sharing across the board is what ONErpm is poised to achieve, and it’s what we’ve done since our entry.”
OneRPM has a global presence in 29 cities across 20 countries with a staff of over 450 employees.
Its suite of services for artists and labels includes marketing support, supply chain tools, business intelligence, publishing, accounting, and global payment solutions.
BY JACK NEEDHAM