LeBron James and Bronny James play the ultimate game of backyard basketball in Beats’ latest campaign. The film hinges on the playful back-and-forth between father and son as they trade shots on court, with music switching between LeBron’s favorite classical, and energetic rap for Bronny. It also signals the continuation of LeBron’s legacy, as Bronny officially joins the Beats roster as the first high school NIL signing.
LeBron set the blueprint for Beats’ ambassador program by becoming the first athlete to sign with Beats.
Beats by Dre
