“For years Google has prioritized profit over their users’ privacy,” said Oregon Attorney General Ellen Rosenblum in a news release. Google has agreed to a $391.5 million settlement with 40 state attorneys general over its location tracking practices. The settlement outlines that Google misled its users into thinking they had turned off location tracking even as the company continued to collect their location information. The investigation, which marks the largest attorney general-led consumer privacy settlement ever, was co-led by Oregon and Washington.
“They have been crafty and deceptive. Consumers thought they had turned off their location tracking features on Google, but the company continued to secretly record their movements and use that information for advertisers.”
As part of the settlement, Google has agreed to improve its location tracking disclosures and user controls starting next year. The settlement requires Google to show additional information to users whenever they turn a location-related account setting on or off. Key information about location tracking must also not be hidden going forward. In a blog post, Google outlined it will “provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow.” The company also plans to add additional disclosures to its Activity controls and Data & Privacy pages.
Alongside these changes, Google is going to create a comprehensive information hub that highlights key location settings. In addition, Google plans to give users who are setting up new accounts a more detailed explanation of what Web & App Activity is and what information it includes. The company said it will continue deleting location history data for users who have not recently contributed new location history data to their account.
