Amazon expanded its palm identification tool to now verify its user’s ages. The company previously debuted Amazon One, a way for people to pay for goods without the hassle of cash or credit cards. Whole Foods, Panera, convenience stores, airport kiosks and more already offer Amazon One. Customers, however, would still have to present their government ID when buying alcohol. Amazon has revamped Amazon One to include an “age verification” capability.
Customers 21 years old and older can now hover their palms over the Amazon One to purchase alcoholic beverages. The new feature makes its debut at Colorado’s Coors Field, home to the MLB’s Colorado Rockies. Customers who are already enrolled in Amazon One can go online to upload photos of the front and back of their ID, along with a selfie. Once signed up, they’ll be able to buy alcohol with just a scan of their palm.
“Hearing from Amazon One customers across the country, we understand that they love the convenience it delivers: shorter wait times, quick access to buildings and locations, being able to link their loyalty memberships, and now an easy way to grab their beer,” Senior Director of Food Service Operations John McKay said.
