Apple has stopped sending out invitations to its yearly iPhone launch event. The huge event is scheduled for September 7; this is an unusual Wednesday announcement for the business, probably as a result of the Labor Day vacation on September 5. The news validates earlier rumors that the date wasn't on a Tuesday.
The event will take place to live in person at the business' Cupertino headquarters, continuing the pattern that started during the summer's WWDC. After the previous event took place in a big outdoor venue, this is the first of these events to return to Steve Jobs Theater (I had the sunburn to prove it). The show begins at 10 AM Pacific Time. Live updates from TechCrunch will be available as they happen.
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The iPhone 14 is set to be the centerpiece, bringing a faster chip and improved camera, according to recent rumors. Four models are expected, in all, including a bigger iPhone Plus (or Max, source dependent). The Apple Watch Series 8 is also anticipated for the big show, arriving along with an updated Watch SE and the brand new Pro model for the more rugged, outdoor user. The AirPods Pro are overdue for an update, and the timing is certainly right to announce them in time for the holidays. As for the AR/VR headset that’s been rumored forever — maybe a preview? Maybe.
Software will almost certainly be a part of the big show, as well. Expect the public versions of the company’s various operating systems to drop right around then — save for iPadOS, that is.
This morning’s invite features what appears to be a galaxy, in the form of the Apple logo, accompanied by the words “Far Out.” Start placing your bets on the meaning here. A galaxy of products? Space-themed AR? The long-awaited debut of the Apple Galaxy S23+ (sorry)?
Whatever the case, it’s shaping up to be a full show. We’ll see you there.
