ClicknClear, which bills itself as the world's only specialised music rights tech and licensing company for performing sports, has inked a new blanket agreement with Warner Music Group.
The agreement, which covers WMG's complete global portfolio, allows Warner Music to license its full catalog to the global performance sport market via ClicknClear.
Music licensing to performance sports is a business source worth $2.4 billion a year, according to ClicknClear.
ClicknClear claims to have the support of over 750 music industry rightsholders representing hundreds of thousands of labels and publishers, including Warner Music, Sony Music, Universal Music Publishing, and Sony Music Publishing.
ClicknClear, founded by businesswoman Chantal Epp, debuted in beta in 2018 as a pre-cleared music licensing portal for the cheerleading industry.
ClicknClear provides a suite of three technology platforms that address copyright infringement in cheerleading, jump rope, dancing, marching arts, gymnastics, indoor skydiving, and other sports.
To track master and publishing rights, as well as upload and monitor 100% cleared music, the company employs a rights-matching database. There are about 4.5 million tracks in the database, with over 10 million publishing rights.
In addition, the company operates a licensing platform that provides an online marketplace for teams to search and license music for all the specialty rights they require in addition to the venue's performing rights license. This includes over 500,000 fully cleared songs, as well as licenses available for $10-25 per track, each mix, for a one-year license.
ClicknClear also maintains a license verification system that ingests multi-track music mixes, identifies the music in use, confirms licenses, and reports all music for contests and online content using a Content ID tool..
