Over the weekend, Louis Vuitton (PARIS:MC.PA +0.00%) unveiled a brand new campaign featuring football stars Lionel Messi and Cristiano Ronaldo titled, “Victory is a State of Mind.”
The campaign arrives just in time to coincide with the 2022 FIFA World Cup held in Qatar this year. As the players gear up to play for their countries Argentina and Portugal, respectively, the campaign starring two of the greatest footballer of this generation are seen engaging in a game of chess. One may argue that the game of football takes strategic notes from the game of chess. The campaign is photographed by legendary photographer Annie Leibovitz and portrays two of the sport’s greatest legends facing off over a chessboard improves from a Louis Vuitton Damier attaché case. The campaign is focused on the French luxury conglomerate’s longstanding reputation for its travel trunk craftsmanship. This is also not the first time Louis Vuitton has paid homage to the football heritage. In the past, Pelé, Maradona, and Zidane also posed for a Louis Vuitton campaign.
The campaign not only celebrates the house’s longstanding tradition of crafting trunks but both football legends as the FIFA World Cup kicks off. At the opening ceremony, the FIFA trophy was presented and arrived in a custom Louis Vuitton Case. Football fans around the world expressed their excitement and awe when the campaign first hit the internet, as the campaign signified a never-before-seen reunion of two of sports’ greatest, yet most respected rivals in a luxury campaign. Take a look below at some of the Twitter reactions from fans.
