Patrice Louvet, President and CEO of Ralph Lauren, knows a thing or two about how to create great brand activations. When working with partners like Wimbledon and the Olympics, he aims to do more than just slap a logo - and instead prioritizes co-creating with partners to build a memorable experience. He also doesn’t look to create or chase trends, believing Ralph Lauren has products that resonate across generations. “We're giving them this unique surround sound Ralph Lauren experience that's consistent with our values that brings to life our purpose that helps people dream,” Patrice Louvet told LinkedIn Editor and Chief Daniel Roth.
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