Qatar has been heavily criticised over the country's human rights record.
There are strict anti-LGBTIQ+ laws in Qatar, while there are also concerns over the treatment of migrant workers.
"Some people have made statements that in my opinion were ill-informed," Hassan Al-Thawadi told BBC Sport.
Speaking to BBC sports editor Dan Roan, Al-Thawadi added: "We should not be apologetic over our ambitions to host this tournament because we are football loving region.
"We are football crazy and football mad like anywhere else. We have the legitimate ambition to showcase our region to the rest of the world and to change people's perception of who we are."
Homosexuality is illegal in Qatar and human rights organisation Amnesty International say women and LGBTIQ+ people "continue to face discrimination in law and practice".
LGBTIQ+ (lesbian, gay, bisexual, trans, intersex, queer or questioning) groups engaging with Fifa over the 2022 World Cup say "issues of concern" remain and reassurances over the safety of LGBTIQ+ people in the Gulf nation "have not been adequate".
England manager Gareth Southgate has said it would be "a great shame" that some fans will feel they cannot attend the World Cup because of concerns over their safety, while captain Harry Kane said he wants to "shine a light" on the issues surrounding the Qatar tournament.
Netherlands manager Louis van Gaal has suggested holding the event in the Middle Eastern country was about "money" and "commercial interests".
