When Patricia Bright first made the switch from financial consultant to YouTube Creator more than 10 years ago, it was a different time and “there was no such thing as an online content creator”, as she explains in her Vogue Visionaries class in partnership with YouTube.
Since then, Bright, a YouTube sensation and expert in content creation, has seen it all – and learnt a lot along the way. Who better, then, to call upon to share the secrets of their success with aspiring YouTube Creators? In the seventh instalment of British Vogue and YouTube’s Vogue Visionaries series, following tutorials with Celeste, Sam McKnight, Alexa Chung, Jourdan Dunn, Naomi Scott and Bernardine Evaristo, Bright gives her advice on how to grow your audience on YouTube (“show what things actually look like – don’t use skin-blurring or fake effects”), pitch for partnerships, diversify your income as an online creator, and offers her tips on managing work/life balance (“be patient with yourself. If you cant get something done, accept it”). From three-point lighting to where to find the best equipment, Bright also gives an in-depth look behind the scenes of her home studio, to reveal the failsafe techniques she uses to create her videos. Above all, she says, this business is about perseverance – “if you can show up all the time, you will win.” And remember: “Be yourself, because it’s far more effort to be someone else.”
