Business & Events

Meta looks to target Twitter with a rival app called Threads

Meta is expected to unveil a new app that seems to mimic Twitter - a direct challenge to Elon Musk's social media strategy.   The list of apps, called Threads, appeared in Apple's App Store, saying it will launch early Thursday morning. It's billed as a "text-based chat app" that integrates with Instagram, and the list mocks microblogging experiences like Twitter. Instagram users will be able to keep their username and follow the same account in the new app, according to a screenshot posted on the App Store listing. Meta declined to comment on the application.   Musk responded "yes" to a tweet from Twitter founder Jack Dorsey saying, "All your feeds are ours," along with a screenshot of the privacy section of the App Store showing the personal information that can be collected by the new app. meta. The issue could be the latest headache for Musk, who acquired Twitter last year for $44 billion and made changes that have baffled advertisers and frustrated employees, including new daily limits on the number of tweets that people can see.   Meta has a good time as Twitter users are increasingly frustrated with Musk's changes and are looking for a better alternative, said social media manager Matt Navarra. Threads represent "an opportunity to move to a platform that can give them a lot of what they want so that Twitter doesn't exist anymore," he said.   

Allowing Instagram users to import their profiles and threads could give the new app more appeal to potential users by giving them a set of accounts ready to follow, said Navarra, the site's former head of social media. digital. communications adviser to the British government. Twitter has rolled out a number of unpopular changes in recent days, including requiring users to review their use of the online TweetDeck dashboard. The policy announced on Monday takes effect within 30 days and appears to be aimed at raising additional funds as users will have to pay to get their accounts verified under Musk's changes. TweetDeck is popular in business and media, allowing users to manage multiple Twitter accounts.   It comes after an outcry over Musk's announcement over the weekend that Twitter has restricted the number of tweets users can see each day - a restriction that the billionaire Tesla CEO described as an attempt to prevent the destruction of potentially valuable data. Still, some users can remove it from Meta's private records, Navarra said. And potential Twitter challengers like Mastodon have found it difficult to get users. "It's hard to say if the unrest and discontent are so strong that it will lead to mass exodus or if it will be a slow destruction," Navarra said.   Musk's controversy with Meta Platforms may also eventually spill over into real life. In an online exchange between Musk and Meta CEO Mark Zuckerberg, the two tech billionaires have agreed to a room game, although it's unclear whether they'll do it in the ring.

Meta Is Set to Take on Twitter With a Rival App Called Threads | Time

“Threads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow,” it said. Musk replied “yeah” to a tweet from Twitter co-founder Jack Dorsey saying, “All your Threads belong to us,” along with a screenshot from the App Store's privacy section showing what personal information might be collected by the new Meta app. “It’s hard to tell whether the upset and discontent is strong enough to make a mass exodus or whether it will be somewhat of a slow erosion,” Navarra said.

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