In an era when digital technology threatened to overturn centuries of Swiss watchmaking tradition, Gérald Genta was a consummate innovator. While the watch industry scrambled to adapt to quartz technology in the 1970s and 1980s, Genta created some of history's most iconic mechanical watches by defying modern convention and doubling down on mechanical complexity. With his eponymous brand—just recently relaunched with La Fabrique du Temps Louis Vuitton—his legacy lives on.
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