Max Mara is famous for its coats. But what happens when Max Mara wants to improve what is already perfect, the ultimate detail? Well, that's the Max Mara Atelier line. Max Mara's Laura Lusuardi explains the Italian brand's approach, and we follow the creative and technical process behind the new Max Mara Atelier collection. This video was produced in commercial collaboration with Max Mara, and we're delighted with the partnership!
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Loic Prigent
