Art & Fashion

Loic Prigent - Nike Air!

Natacha Morice deciphers the codes of Nike Air! Why Air? From the Air Tailwind to the Air Jordan and the Air Max, we learn all about Nike technology. The Swoosh! One of the most recognizable logos? The most recognizable logo! Nike and sport!

Ever wonder how Nike became a marketing powerhouse? How did Swoosh become  more than just a logo?

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Loic Prigent

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