Here comes another celebrity beauty brand.
More than one year after filing to trademark Skkn by Kim, Kim Kardashian announced on Wednesday that her skincare line will finally launch later this month.
“I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,” the reality star, 41, tweeted.
“I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way.”
Kardashian’s new products — a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops and night oil — all come in sleek refillable packaging in her go-to neutral hues, and are formulated with “clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity,” as she explained.
The brand launches on June 21 at 9 a.m. PT/ 12 p.m. ET exclusively on skknbykim.com, and fans can sign up now to be notified when product is available to purchase.
Though she is entering a whole new category of the beauty industry, Kardashian is already well versed in the space, thanks to her KKW Beauty and KKW Fragrance brands — which are currently undergoing a rebrand amid the star’s divorce from Kanye West.
But while she may be axing the “West,” the mom of four isn’t simply changing her brand name to spite her ex.
“What I really wanted to do was, I felt so bad that the customer had to go from KKW Beauty, then would go to KKW Skin, then would go to KKW Fragrance — that’s shipping costs at three different websites. And I felt so bad. And then Skims, you know what I mean? So I wanted one beauty brand,” she said on the “Not Skinny But Not Fat” podcast in April.
In fact, a source told Page Six Style in July 2021 that West was helping with the rebrand.
Skkn is just the latest celeb skincare line to hit the market, following Kylie Jenner’s Kylie Skin, Rihanna’s Fenty Skin, Jennifer Lopez’s JLo Beauty, Gwyneth Paltrow’s Goop, Scarlett Johansson’s The Outset and Hailey Bieber’s forthcoming Rhode. There’s also men in the game; Pharrell has a brand called Human race, and John Legend’s got a line on the way as well.
Perhaps Kardashian’s boyfriend, Pete Davidson, will star in Skkn’s first campaign, much like A$AP Rocky did for Rihanna.
