Jenna Ortega is proving she is a jack of all trades, recently announced as the new face of the German sportswear giant, adidas (XETRA:ADS.DE +4.69%) . As the new global ambassador, Ortega is set to be the face of the all-new, yet-to-be-unveiled label, named “Adidas Sportswear,” under the sportswear giant’s umbrella. This is the first new label the company has launched in the past 50 years. Ortega shares a statement after joining the Adidas family,
It appears that the new line will focus on bringing a refreshed creative lens to the brand. The collection will no doubt build on Adidas heritage pieces, referencing its Three Stripes roots, all while capturing the next generation’s attention. Brian Gevy, Adidas Executive Board Member said, “At Adidas, we are constantly looking at ways we can push the boundaries in both sport and culture. [I]t’s so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years. A progressive and passionate next-generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by.”
The first Adidas Sportswear collection is slated to arrive on February 9.
“My love for Adidas is one that goes back years. It’s always had such a presence in sports, music and culture and continues to be an innovator in so many ways. Growing up for me it always had to be Adidas sneakers and Ts as the go-to. To this day, so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”
