TV & Radio Interviews

How To Build The Afrobeats Industry from Nothing

What if we told you that Afrobeats, Big Brother Nigeria, and one of the most powerful creative revolutions in Africa were all connected by one man? In this episode, we sit down with Obi Asika—media mogul, cultural architect, and one of the founding forces behind Nigeria’s rise as a global soft power. From launching game-changing music labels in the ‘90s to embedding Nigerian music into reality TV, Obi has always seen the vision before the world caught on.

Obi Asika: This Sound Connoisseur Was Born For Music - TheWill Downtown

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Obi Asika: This Sound Connoisseur Was Born For Music - TheWill Downtown

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