Clarence Peters didn't just direct music videos—he architected the visual language that made Nigerian culture irresistible to the world. In this masterclass conversation, the legendary director behind Wizkid's "Holla at Your Boy," Davido's breakout hits, and Burna Boy's global ascension breaks down the real economics of cultural dominance. This isn't just another interview. It's a blueprint. From surviving the "lost decade" of the 90s that nearly killed Nigerian creativity, to building billion-dollar brands with zero government support, to walking away from music at his peak—Clarence reveals the strategic thinking behind every frame that helped Afrobeats conquer the world.


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Afropolitan