Linda Yaccarino started as the CEO of Twitter on Monday. At around 8 a.m. PT, the former NBCU media manager tweeted, "It's done - first day in the books!" Yaccarino is scheduled to launch on June 22, as Musk tweeted on May 11 that it will launch in six weeks. But The News first reported that it would take place more than two weeks ahead of schedule. Musk first announced that he would step down as CEO of Twitter in December after employees voted in an election. Although last April, she was joking that her dog was now the boss. Yaccarino is doing the hard work of making Twitter profitable and reinventing its social media . According to internal disclosures obtained by the New York Times, Twitter's ad revenue in the United States fell 59% from the same period last year - and it fell below weekly forecasts of 30%.business. Insider reported on Monday that Musk is prioritizing Twitter's live video service. Some advertisers believe he wants to make the platform video-centric, which would make sense given Yaccarino's expertise in selling ads around video content. Yaccarino's quick start follows the resignation of two executives from Twitter's security department. Musk said he ended the Twitter controversy by limiting the visibility of "What is a woman?" - a documentary about transgender people directed by transgender commentator Matt Walsh. Insider reached out to Twitter for comment. The company responded to an automated message that did not respond to the request.
"My role will transition to being exec chair & CTO, overseeing product, software & sysops," Musk said.
