Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi. UEFA and Pepsi MAX® UEFA Champions League Final Kick Off Show by Pepsi on June 10 will feature Burna Boy, a multi-platinum-selling, GRAMMY® Award-winning singer, songwriter, and producer. Fans will have the once-in-a-lifetime chance to take part in the biggest annual global sporting event for themselves for the first time. Millions of fans from around the world will tune in to watch the must-see performance right before the biggest club football match of the season begins at Istanbul's Atatürk Olympic Stadium. The megastar of the international chart-topping songs "Last Last" and "It's Plenty" will bring his signature soulful vibes of afrobeats to the stadium. Following a record-breaking year and the release of his sixth studio album, Love, Damini, Burna Boy will perform on the Pepsi MAX stage with a second, to-be-announced international superstar. Burna Boy has teamed up with football royalty, including world champion Leo Messi, reigning UCL champion Vini Jr., and Euro-winning Lionesses star Leah Williamson, as Pepsi MAX ambassadors to encourage fans to showcase their best dance moves or ball skills by posting them to TikTok using the hashtag #PepsiKickOffShow.
The UEFA Champions League Final Kick Off Show by Pepsi, now in its seventh season and formerly known as the UEFA Champions League Opening Ceremony, will air in more than 200 countries and territories around the world just minutes before the season's most important matchup gets underway. The event is the ideal illustration of Pepsi MAX's 'Thirsty For More' platform by merging the worlds of football and music into one unforgettable entertainment moment that stops fans in their tracks and leaves them wanting more. The Kick-Off Show is just one of many thrilling events that Pepsi MAX and UEFA will provide football fans with this season,including Tik Tok videos, fashion collaborations, product innovations, and the announcement of another international superstar co-headliner for the Kick Off Show! Fans will be able to tune in to watch the performance via their local broadcaster and through the official UEFA YouTube and TikTok channels, while the @PepsiGlobal TikTok channel has all the information around how fans can win the chance of being part of the 2023 UEFA Champions League Kick Off Show by Pepsi. With many more exciting updates and activities on the horizon, fans can stay tuned for more information by following Pepsi on Instagram, Twitter, and Facebook.
"As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That's why I'm so excited to be performing on the Pepsi MAX stage at this year's final. Music and football are the ultimate combination, so you already know I'll be bringing the vibes and making magic in Istanbul. The world ain't ready for what we have in store!” - Burna
Gustavo Reyna, Pepsi MAX’s Senior Director of Global Marketing, added: “The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi MAX prides itself on marking the occasion with the very best entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come! ”
“The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi MAX, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music. We're excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance,” said UEFA marketing director Guy-Laurent Epstein.
