Business & Events

Apple hires Korean director to make an iPhone-only martial-arts fantasy film

"Life Is But a Dream," directed by Park, is the first project in Apple's "Shot on iPhone" marketing campaign that was wholly created, shot, and edited in Korea.

An undertaker digs through an abandoned cemetery to steal a coffin for the burial of "White Marten," a warrior who died rescuing a hamlet, in the 21-minute film. He accidently awakens the ghost of an ancient swordsman while digging. When that ghost seeks to reclaim its coffin, it awakens White Marten's recently deceased spirit: two youthful spirits who are now crossing blades... or feelings? Is it all a ruse.

"'Life Is But a Dream' appears to begin as a horror picture, but it quickly transforms into a fantasy, martial arts, rom-com, and musical." In a behind-the-scenes movie published accompanied the film, Park explains, "It's a story I've always wanted to tell." "I didn't think of a certain camera when I was writing it." What's incredible is that we can turn a tale like this into a film using only an iPhone."

The iPhone 13 Pro and iPhone 13 Pro Max were used to shoot the film. Cinematic mode, macro video, Night Mode, Ultra Wide camera, Telephoto camera, optical image stabilization, and ProRes video recording were among the features used by the team on the current models of Apple's flagship phones.

Park has experience shooting on an iPhone, having worked on "Oldboy," "Thirst," "The Handmaiden," and HBO's upcoming limited series "The Sympathizer." On an iPhone 4, he shot "Night Fishing," a short film that won the Golden Bear for short film at the 61st Berlin International Film Festival in 2011.

TBWAMedia Arts Lab Seoul created the film for Apple, and Jang Young-gyu composed the original music. "Life Is But a Dream" will be available on Apple.com, the Apple TV app, and Apple Music, as well as in broadcast, digital, social, and out-of-home media.

"Life Is But a Dream" by Park Chan-wook is worth watching.

site_map