AMIRI presents a Hollywood epic, a story of young idols becoming timeless icons. This new guard cast a contemporary refinement: easeful, free-spirited, daring. For a brand established in Los Angeles, the Hollywood lights inspire in a manner that is close to home and familiar to the heart. Presented inside a venue evoking a movie theater, the velvet curtain is the ultimate cinematic motif. Eras intertwine, as do notions of glamour and formality: the timeless allure of Old Hollywood with the undone irreverence of the 90s. At once rebellious and romantic, these rising stars deconstruct traditional American tuxedos towards loose, thrifted fits. Double-breasted shapes are elongated, shoulders softened and blazers cropped; pyjama silhouettes and robe collars relax into backstage loungewear. High-waist trousers flare out with exaggerated nonchalance – slim belts expand the proportion play, overhanging with a skate sensibility. The iconic interiors and textures of LA’s heritage movie theaters echo through the collection, their red velvet seating mirrored by subtle embellishments, and rich tones recontextualized across an expressive palette: champagne, teal, dusty blue, tan, burgundy, and, specifically, this season’s emblematic Blush, a lavish pink hue that fills the venue. All the while, luxurious fabrications are artfully transformed – washed leather, tweed, wool twill, printed suede, silk and mohair.
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