Courses & Documentary

Alté Movement In Africa

As part of our #GoogleAfricaCelebratesAlte campaign, we sought to find out the origins of the Alté movement and explore the role YouTube played in its inevitable growth. Back in 2019, Google Arts & Culture first profiled the Alté movement while in its nascent stages in Lagos, Nigeria but this year we decided to further explore its growth and adoption across Africa by speaking to Alté culture shapers from South Africa, Nigeria & Kenya.

Making waves in the Nigerian Alté movement | Ashley Okoli sets the scene - Bubblegum Club

Related article - Books Are Bloody Boring Ft Jessica George

How Alté Became a Stakeholder in Mainstream Pop Culture in Nigeria. - The49thStreet

The Inevitable Growth of the Alté Movement In Africa

Meet Nigeria's coolest kids, Santi and the Alté Scene - GRIOT

Google Africa

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