Niniola participated in several social activities and competitions while attending secondary school. She finished third runner-up in the sixth season of Project Fame West Africa.She performed her Cobhams Asuquo-produced composition "Itura". She has cited Dolly Parton, Whitney Houston, Celine Dion, The Cranberries, Madonna, Beyoncé and Angelique Kidjo as her key musical influences.
Niniola released her debut single "Ibadi" on 19 March 2014. Produced by Sarz, the song received positive critical reviews, topped national music charts and gained extensive airplay. Her singles "Ibadi" and "Gbowode" were included in the soundtrack for season 2 of Gidi Up. NotJustOk included her on its list of the 15 Artists to Watch in 2015. Niniola was nominated in the Most Promising Act to Watch category at the 2015 Nigeria Entertainment Awards.
In 2017 Niniola went on to release another single titled MARADONA which went on to become a global hit.[11] MARADONA enjoyed a good 13 weeks on the South African charts and was at the No.1 spot for over 6 weeks. The song MARADONA earned Niniola a BET Awards and SAMA nomination. Since then Niniola has gone on to receive nods from International heavy weights like Drake, Timbaland and others.
In 2019 elements of her single MARADONA were sampled on the LION KING "THE GIFT Album" by BEYONCE on the track FIND YOUR WAY BACK as she also appeared as a songwriter and composer of the song, which has gone on to get a Grammy nomination.
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