The new WWE Headquarters is more than just a corporate workspace; it is a meticulously designed "shrine" to professional wrestling history, a transformation explained by Triple H during his exclusive tour for Complex. As Triple H (Paul Levesque) stated to Complex, the new building "speaks to WWE," unlike the "old offices," which were "just those offices". This monumental structure, filled with roughly $2 million worth of rare wrestling collectibles, ensures that the organization's history is "protected and that lasts for generations".
Triple H emphasized the dual purpose of the design: honoring the past and inspiring the current staff. Upon entering, visitors are greeted by a 30-foot Andre the Giant video display and video walls that are "very reminiscent of being at our productions". A truly unique feature, highlighted by Complex, is the fully functioning ring situated in an open space. While it could potentially be used to run an event, it is frequently used for partner activations and community initiatives, such as hosting the Boys and Girls Club during the holidays, complete with Santa Claus. Triple H noted that he wants the employees to "live in WWE every day" instead of just going to work in a "cubicle like they worked at a bank or some other boring job".
The wealth of memorabilia was sourced from a "massive warehouse full of memorabilia and collectible items" that was previously just "sitting in there falling apart collecting dust". Now, this history is being "cleaned up, documented [and] immortalized". Key pieces from pivotal moments in wrestling history are on display. This includes the 1998 DX Invasion helmet, worn when DX rode a jeep with a cannon to invade WCW. Triple H called this an "unthinkable" moment at the time, a "paradigm shift in the business" that signaled: "Okay gloves are off we're going to do anything now".
Triple H Gives a Tour of WWE's Insane HQ
Among the most personal artifacts is Andre the Giant's original travel briefcase. According to Triple H, Andre was very proud of his role in The Princess Bride and kept the items "closest to him" in this case, using it during his travels. The briefcase also contains legendary bumper stickers like "I’m not in deaf, I’m ignoring you". Other iconic objects include the original Undertaker urn, which illuminates when touched, and the original Bray Wyatt lantern. Triple H recounted working with Wyatt on that first entrance, deciding against the original plan for lasers and instead opting for the chilling visual of a "cult leader from the swamps" carrying the lantern, which was often "too fucking heavy" for Bray to hold up.
Triple H sees himself as the "caretaker of the business". This dedication is reflected in his own office, where the focus is not on his personal accolades, but on the lineage of the championships. The collection begins with the title belt that Buddy Rogers came in with. Triple H explained that this championship was lost for years but was found in an attic. Its recovery was such a special moment that he was able to show it to Bruno San Martino on the day of his Hall of Fame induction at Madison Square Garden, bringing Bruno to tears. The wall continues the progression of titles, including the Intercontinental Championships carried by Pat Patterson (from a tournament that "didn’t exist"), Tito Santana, and Razor Ramon.
Even Triple H’s iconic sledgehammer is displayed. He revealed to Complex that he only ever injured someone—The Undertaker—when he used a lighter, foam-headed "gimmick sledgehammer" that failed, cutting Taker. Also showcased are the iconic Andre the Giant boots and the boots of his mentor, Killer Kowalski, which symbolize the "larger than life nature" of performers like Andre. Triple H believes the business "touches people in a different way," motivating them and bringing "people and families together" like nothing else.
Looking ahead to events like Survivor Series with War Games, Triple H expressed excitement over the "thickness and the depth" of the younger talent, citing names like Bron Breaker and Bronson Reed. He concluded that while the top players are established, the depth of the new generation ensures the business "is going to be in good shape for a long time". The overall message, according to the Complex interview, is that the new headquarters is designed to protect this incredible history and inspire its future.
