Creators on Facebook can now earn money through their Facebook videos that use licensed music, Meta announces today. The company is launching “Music Revenue Sharing” to allow video creators to include licensed music in their videos on Facebook and earn a share of in-stream ad revenue.
The company says this opens up a new way for both creators and music rights holders to earn money. Although creators have been able to use licensed music in videos, they haven’t been able to monetize them until now.
Considering Facebook latest development, whenever a creator uses licensed music in their videos on Facebook that are 60 seconds or longer, they can earn money on certain videos through in-stream ads.
Creators will receive 20% revenue share on eligible videos, with a separate share going to rights holders and to Meta, though the company declined to share specifics.
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Facebook Reels are not eligible for monetization through Music Revenue Sharing at this time, Meta says. It’s possible that the company may expand Music Revenue Sharing to Reels in the future.
To be eligible for Music Revenue Sharing, creators must be eligible for in-stream ads and meet Facebook’s monetization eligibility standards. The featured song used in a video must also be part of the Licensed Music library, which contains all eligible songs for Music Revenue Sharing.
Eligible songs include popular songs from artists like Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate and Bicep, among others. Lastly, Meta notes that there must also be a visual component in the video and that the licensed music itself cannot be the primary purpose of the video.
