Five athletes. A world-leading adidas innovation team. One shared ambition: to run the first ever sub-six-hour 100km in history. This is the extraordinary story of how a group of radical minds ushered in a new era of performance. A story of elite athletes working alongside the world’s sharpest product innovators – and the jaw-dropping ultramarathon history that followed. Sibusiso Kubheka (South Africa), 100km world record holder Aleksandr Sorokin (Lithuania), Charlie Lawrence (USA), Jo Fukuda (Japan), and Ketema Negasa (Ethiopia) were each backed by precision-engineered adidas footwear and state-of-the-art apparel designed for speed and endurance. Kubheka was the athlete who pulled off the unthinkable in an astonishing 5:59:20 – shaving 6 minutes and 15 seconds off the previous fastest time of 6:05:35. And this is how history unfolded.
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