Just like that, January has passed and February is now here. As a result, Valentine’s Day celebrations are right around the corner. Each year, brands try their hands at celebrating the holiday with various loving looks prepared for couples to share. For Adidas (XETRA:ADS.DE +7.01%) this year, they revisit their UltraBOOST “Valentine’s Day” launch from last year with another set of women’s and unisex colorways.
Appearing with white and black bases — this time on the UltraBOOST 1.0 — the Primeknit uppers feature multicolored hearts that match the wildly-colored rubber outsole. In “Cloud White,” matching white hues dress the full-length BOOST midsole, the Three Stripes cage, UltraBOOST branded heel cups, and the flat laces. Appearing in a similar fashion, the “Core Black” look outfits these elements in a sharp black finish. As part of Adidas' continued commitment to sustainability, the upper’s yarn contains at least 50% Parley Ocean Plastic and 50% recycled polyester.
Available now, the Adidas UltraBOOST 1.0 has been prepared in a women’s “Cloud White” and unisex “Core Black.” Priced at $200 USD, the styles are available now via Adidas. Act fast as sizes have begun selling out. For more in the world of footwear, the adidas Harden Vol. 7 has surfaced in a dazzling “Silver Metallic” colorway.
