New research released today by Expedia Group Media Solutions reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.
New research released today by Expedia Group Media Solutions reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.
Additional insights from the recently released Sustainable Travel study from Expedia Group Media Solutions:
The Price of Sustainable Travel
Nearly 70% of consumers are willing to sacrifice some element of convenience in order to travel more sustainably.
Nearly 3 in 4 travelers would choose a destination, lodging, or transportation option that supports the local community and culture, even if it was more expensive.
Opportunities in Sustainable Travel
Half of travelers want to see more sustainability information from destinations, tourism boards, or visitor resource groups.
Recommendations for locally owned businesses and restaurants and transportation options that have lower environmental impact is the leading type of sustainable travel information consumers want to see when planning a trip.
Key Takeaways
Travel brands should make sustainable travel information easier to understand and show the value and impact of responsible travel choices.
Travelers want to know that travel brands are committed to sustainability, not just checking a box.
For additional global insights on traveler attitudes, values, and motivations in making conscientious choices, download the full Sustainable Travel study and stay tuned for additional regional insights.
